Discover Northern Territory
With somewhere as vast as the Northern Territory, most visitors don’t know where to start. So Virgin asked us help people plan the perfect trip.
We used our UX expertise to create an interactive, mobile friendly microsite that created recommended itineraries with video content and local travel tips.
Viewers can download a tailored itinerary or click straight through to a personalised booking page to seal the deal.
- exceeded tourism northern territory’s bookings target (of 3,000) by 408%
- 33,415 sessions, with 30,054 unique users during the campaign period
- over 77,120 pageviews
- 23 package bookings directly from microsite