With so many products, ranges, and A+Zinc combinations in the vitamin and supplements category in Australia, people find choosing what’s right for them confusing.
Pusher created a fully responsive new product selection tool to feature on the Nature’s Own website and on iPads in pharmacies to help people make decisions online and at shelf. Carefully crafted copy, interactivity and animation within the experience ensures consumers are softly led through what is essentially a detailed health questionnaire. On completion of the questionnaire, consumers are served with a range of products personalised to their profile.
- exceeded tourism northern territory’s bookings target (of 3,000) by 408%
- 33,415 sessions, with 30,054 unique users during the campaign period
- over 77,120 pageviews
- 23 package bookings directly from microsite