Year of You
Lorna Jane wanted to provide it’s community with an inspirational piece of content that they would want to share with their friends and the wider community.
The ‘Year of You’ video experience connected with Facebook to analyse fans Facebook wall, shares, posts and photos from their past year of activity and then delivered a personalised video experience with their favourite photos and images integrated into the landscape of a fitness journey. Along with inspirational social data the experience also analysed check-ins to display favourite destinations on sign-posts and included a ‘share to win’ and ‘tag to win’ incentive to encourage users to share with fiends via Facebook, Twitter or Email.
The application launched with an inspirational new years resolution post and PR and in-store promos driving additional traffic into the experience. Over 85,000 customised video experiences have been created and shared. The Lorna Jane page is now the most engaged Facebook in Australia.