This year, Mack Trucks underwent a global rebrand. It was an opportunity to take a fresh look at our strategy for the Australian market. While trucks are traditionally the key focus of marketing, customer studies indicated that the people behind the product are just as important.
The quality of after sales support is a key differentiator for Mack Trucks. So rather than launch the new brand with big truck shots, we put the focus on the team that helps customers make the most of their Mack.