R&D TAX INCENTIVES
DEPARTMENT OF INNOVATION
Australian Federal Government. Research and Development. Tax Incentive. These are not words that get the heart racing.
That was our challenge – get small business excited about this initiative. Our campaign consisted of three videos – the first selling the business benefits, the next two explaining the complexities of compliance. While the customer-unfriendly legal jargon had to stay, the animated stories have gone a long way to increase appeal.