Pusher make AIMIA finals

Pusher make AIMIA finals

Good news is the best news! Pusher’s work has entered the finals for three AIMIA Awards. AIMIA (Australian Interactive Media Industry Association) recognises the best Australian digital work yearly, and it’s a real honour to be included in the finalists.

All three awards are for the Lorna Jane Active Living campaign, a mobile engagement platform that promotes healthy and active living and supports an ongoing Australian National Day of Action to help more Australian women get more active. The always-on mobile utility enables users to track how active they are each day, log it, share it, and get rewarded for their efforts. The platform has received over 2.7 Million website visits (450k unique), a 5 min average time on site and 200,000+ mobile app downloads to make it the #1 Health and Fitness in the App Store.

We’re finalists in these three categories:

Best Smartphone – Lifestyle
Best Community
Best Cross Platform

Visit the AIMIA Awards site to check out all finalists.


More information about Active Living is available here, and the app can be downloaded here.