Projects

Pusher lunches with Instagram mums for Wonder White

Pusher lunches with Instagram mums for Wonder White

Instamums for Wonder White

Wonder White has seen strong growth in sales since the relaunch of the new Wonder Fibre Blend range, with strong digital and social media work by Pusher driving the growth of a loyal community of Australian mums.

And now the new WonderWhite #Wonderlunchbox campaign is bringing the creativity of Australian lunch-boxes to Facebook and Instagram. In the recent Instagram promotion #Wonderlunchbox, Wonder White invites Aussie mums to share a picture of a lunch-box on Instagram. With hundreds of creative entries pouring into the social gallery on Facebook and Instagram, the well-loved Australian brand is dramatically increasing its slice of social media conversation around sandwiches. A collaboration with influential mummy blogger to generate stories and content using the lunchbox creations are being published on Kid Spot.

Coinciding with the creation of the Instagram conversations around school lunch-boxes, the Wonder White Facebook page also features a new ‘How Fibre is Your Family’ quiz that provides entertaining facts and findings.

Did you make a lunch-box lunch this morning? Hashtag it #Wonderlunchbox and you could find yourself with $100 worth of groceries by the end of the week. Check out the Instagram entries we’ve collected so far on the Wonder White Facebook page.

by: pusher