When Print and Digital Intersect
Skincare brand Nivea have created a useful fusion of traditional media and new age digital technologies. This unique creation has added a new angle to tracking your kids’ movements.
A paper bracelet, which can be torn out of a Nivea magazine ad and placed on your wandering child, is able to alert you when your little explorer wanders too far away.
Parents or caregivers only need to download the matching app on their smartphone or tablet. This app is able to connect to the paper bracelet and locate its position by GPS.
Watch the case study video for the Cannes Mobile Grand Prix winning idea below.