New Kick for Sponsored Stories
Wildfire has just released a new app called Storyteller App, which works around Facebook Sponsored Stories. Sponsored stories are an advertising format that basically takes conversation from your brand page wall and turns them into ads. It could be something you said, or something you’re fans said or did (like check in). The problem is that you are not in control of the ads and they can end up boring or off brand. The app sits on a tab on your brand page and let’s you ask your fans questions. Their answers are then turned into sponsored stories and shown to the friends of the writer. In effect it is promoted word of mouth marketing. (I liked it so I will tell you about it). It allows brands to control the outcomes of the ads a little more. It will work great for brands that have a great organic following / advocacy as is. Find out more about sponsored stories from Facebook here.