Nature’s Own Man VS Nature's Own
Nature’s Own is Australia’s largest vitamin manufacturer and has been making vitamins A to Zinc, plus everything in-between, for over 40 years. They challenged us to re-design their digital channels to be the best in class, and to develop digital creative that would help re-affirm their position as category experts.
Our first task was to redesign the Nature’s Own website to make product selection easier and to help educate consumers about their all-new look premium packaging.
We also launched the brand onto Facebook and YouTube and worked with professional Naturopath networks to convert medical health content into easy-to-read articles on their range of over 180 different products. Digital activity supporting the TV, as well as Facebook activity followed, with the brand adopting the nature-loving action hero Bear Grylls as their campaign spokesman.
New user-centric, responsive website design has resulted in a 34% increase in page visits and a decrease in the bounce rate of 9% thus far. The social activity has seen their Facebook page grow to over 25’000 fans.