Nature’s Own Man VS Nature's Own

Challenges

Nature’s Own is Australia’s largest vitamin manufacturer and has been making vitamins A to Zinc, plus everything in-between, for over 40 years. They challenged us to re-design their digital channels to be the best in class, and to develop digital creative that would help re-affirm their position as category experts.

Response

Our first task was to redesign the Nature’s Own website to make product selection easier and to help educate consumers about their all-new look premium packaging.

We also launched the brand onto Facebook and YouTube and worked with professional Naturopath networks to convert medical health content into easy-to-read articles on their range of over 180 different products. Digital activity supporting the TV, as well as Facebook activity followed, with the brand adopting the nature-loving action hero Bear Grylls as their campaign spokesman.

Results

New user-centric, responsive website design has resulted in a 34% increase in page visits and a decrease in the bounce rate of 9% thus far.  The social activity has seen their Facebook page grow to over 25’000 fans.

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34%

increase in site visits

9% decrease

in site bounce rate

25,000

Facebook fans

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MOBILE, PLATFORM, CAMPAIGN, CONTENT, SOCIAL

 

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