Nature’s Own, Pusher & The Block
Nature’s Own have signed on to sponsor Channel Nine’s home renovation program The Block, 2013′s number one program in all target demographics. The Block returns next Monday, January 27 at 7.30pm. Working with Pusher, Nature’s Own will track one couple’s physical and emotional performance across the series as they deal with all the ups and downs The Block throws at them. Our team of technologists, planners, and top-gun producers created the health tracking data technology and managed the daily process of briefing the contestants and collecting their data.
Sarah Stewart, Nine’s Head of Content & Brand Integration, said: “The market has always responded positively to The Block, but this season, with all our partners and sponsors activating The Block IP, it’s a really clear demonstration that the market truly understands the power of the format to connect consumers with their brand.”
In announcing the partnerships Mr Wilshire said: “The Block remains the standout vehicle for clients to build their brand. Last year’s Sky High delivered 1.4 million viewers for 56 engaging episodes and whopping 3.2 million for The Winner Announced.”
The Block is now in its eighth season with Fans v Faves, and a vacant shell awaits our Blockheads as they are tasked with converting the old Dux Theatre in Melbourne’s Albert Park into four three-bedroom, loft-style apartments – but in the toughest challenge ever set, there are no internal walls, floors, rooves or plumbing!
Coinciding with the broadcast of The Block: Fans v Faves is the launch of the new Block website. Key features include all of the latest Block episodes and updates; 360 degree room tours, room reveal galleries and Viewer’s Choice Polls. Furthermore, no matter what device (PC, mobile or tablet) viewers will have an enhanced user experience as the new site is fully responsive.
The first The Block twist has been revealed online, check out the video on the site and be sure to watch the first episode to see our Nature’s Own contestants in action.