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Gday SXSW 2012

Gday SXSW 2012

For those that don’t know, SXSW is hailed as the premier creative conference of the year. It comprises three individual festivals: one for music, film and interactive. For almost two weeks the city of Austin, Texas, is completely taken over by the conference, which has close to 20,000 attendees for the interactive festival alone. Every hour of every day in conference halls across the city attendees are given a choice of literally 50+ talks by industry leaders, entrepreneurs, inventors and experts. While at night, the city becomes one big party. Not a bad way to spend your working week. This year Pusher is touring the event in a 33-foot custom motor-home, our very own Pusher HQ USA!  We’ll keep y’all updated daily with conference highlights through this blog, or check out B&T Magazine daily. Want more? Follow us at @pusher_sydney for real time updates, sharing, and banter.