FN Effective Advertising
Good news comes in 3’s, and this week turned into one hell of a triple-decker whopper when was Pusher nominated for an Effie Award. Introduced by the New York American Marketing Association in 1968, the Effie Awards have become recognised as the pre-eminent award in the advertising industry. Now held in 39 countries around the world, The Effie Awards honour the most significant achievement in advertising and marketing communications: effectiveness.
The 2010 Australian Effie Awards attracted 154 entries from agencies and clients with Pusher making it as a finalist for the most effective small budget campaign (less than 500k). We’re not hegding bets just yet, but we’re hoping a million’ that it’s ours. Winner announced end of August!