Found an interesting case study into Call To Actions for different messaging. Basically they found that when the messaging was changed to a more of a command they had more success (10%) as compared to a statement (4.7%). When the command was followed with an access point of sort (adding the word “here”) it had a 25% increase to 12.8% click through rate. I found this interesting for the fact that I guess the internet is still a relatively new thing for a lot of people so we still need to make things very obvious for people and not take too much for granted. Check out the article here. (learning already).