As a social media agency Pusher has been recognised by AIMIA and The IAB numerous times in the last 4 years for social media marketing. Our offering is full-service across all social channels; social media strategy, conversation management, app development, marketing and promotions, social media monitoring, and influencer targeting.
Social media strategy underpins all social services offered by Pusher. We seek first to understand the core truths about your brand and audience, and then shape our approach based on these insights.
A social media strategy includes an analysis of your marketing and digital objectives, competitors, market trends, challenges and audience. This analysis is then built upon to create a set of recommendations for your brand in social: which channels to utilise, how to express your brand voice, big ideas for short-term impact (competitions & social apps) and lower-intensity “always on” content.
This is the management of all social channels including Facebook pages, Twitter profiles, Instagram, Pinterest, Snapchat, blogs, forums and private communities. Pusher tailors community management to our client’s requirements, from full service across all social networks down to writing content for an individual Facebook page.
The key to success with managing communities is having in an integrated partnership with our clients. At the end of the day, you know your business better than we do.
Pusher begins community management by creating a risk management plan. We explore potential for crisis in the social space for your brand and consider effective and responsible responses to these. Questions asked when creating a risk management plan include:
- What kind of difficulties can we expect to arise from using social media?
- How will we use social media to combat these difficulties and other?
- In a crisis, how can social media be used to our advantage?
- What are some rules for how we’ll respond to angry or abusive customers?
- What behaviours do we reward, and what behaviours do we attempt to minimize?
Having developed 100+ Facebook apps and counting, our developers are well versed with the Facebook Graph API. We have developed applications across the following:
- Shopping apps for retailers
- Fitness tracking
- Social Games
- Competition Apps
- Content Management
Social media isn’t just about talking. It’s also about listening. And not just on your own social channels. There could be thousands of conversations happening about your brand right now across the wider social network and without a comprehensive approach to listening, you’ll be missing a key piece of the puzzle.
Social Media Monitoring helps us answer questions like:
- Who is talking about your brand?
- What are they saying, where are they saying it?
- What do they think about competitors?
- What’s your brand’s share of voice online?
- What trends can we find?
- How effective are our advertising campaigns in generating Word Of Mouth?
With the emergence of social media, the model for who influences who has changed. Now, people are influenced not just by media, celebrities, their friends and family but by online enthusiasts, passionate bloggers, and leaders of their tribes.
Finding these influential people and though-leaders and converting them to brand advocates and ambassadors can provide huge amounts of return for your brand.
With an influencer program, Pusher discovers people with klout to advocate for your brand online, and facilitate with these advocates a long-term strategy to grow positive conversation about your brand organically.