In today’s multi-screen landscape where users are switching between computer, mobile, TV and tablet, mobile has become by far the most utilised medium for brands to connect, and offer real value to their consumers.
Pusher’s mobile marketing offering spans iPhone and Andoid apps, mobile banner ads, games, push notifications, SMS, and broadcast, print, shopper and outdoor media integration.
We have delivered mobile solutions for clients and organisations in many categories including FMCG, entertainment, health and fitness, pharmacutical, finance, retail and automotive.
Some of our apps and mobile campaigns have not only trended to the top position within their category on the app store but have continued to gain steady downloads which now exceed 200,000.
By providing you with intelligent and planned roadmaps our mobile strategists can be trusted to provide solutions that look forward beyond standard campaign launches and toward mobile solutions of the future. Audience and market opportunity reports, detailed competitor analysis, and business, investment and performance indicators are investigated by our channel planners, and our social and analytics teams go to work on your big data. Detailed recommendations and action plans documenting the critical path through to delivery are then provided by Pusher’s production teams.
Every great mobile or app starts as a great idea. Our ideation teams include strategy, technologist and creative heads who work together with user experience designers and a project lead to crack the perfect idea for you. We work independently or as part of integrated agency or client-agency internal teams.
The wireframing of every mobile solution is an important part of delivering a intuitive product with the content, navigation and purchase funnel wholistically delivering a great experience. We design the look and feel of graphics, buttons, logos and promotional campaigns, can build clickable wireframe prototypes, and can design interfaces that are intuitative and simplistically elegant.
With ever evolving software and hardware updates from mobile vendors, it is important to take an Agile approach to development to allow continual deployments of new features. We develop across iOS and Android platforms with an in house development team and do not offshore.
Shoppers today are using their mobile phones to scan barcodes, search brand websites, to check-in to shopping locations, and for sharing deals and coupons with their friends. Readers of magazines, brochures and newsparers are also being encouraged to scan printed pages with their mobile using apps like the Netpage and Genie app. We understand the complexities of integrating mobile shopper reward systems and mechanics into grocery, convenience, pharmacy and online retail stores and have experience in FMCG, tourism & travel, entertainment, fashion, healthcare, fitness, finance, music, and more. We provide local connectivity solutions including iBeacon and BLE (Bluetooth Low Energy), NFC and RFID technologies, QR codes, and Shazam.
We all love new technology however SMS has remained to still be the number one used service on a mobile phone and is an effective way to reach consumers when they are on the move. Pusher uses best of breed platforms including Silverpop and Exact Target for SMS Marketing, integrating with email and wider permission marketing programs.