Digital Strategy

Digital Strategy

Digital strategy and online marketing strategy development lie at the hub of Pusher.

What is a digital strategy?

Quite simply, a digital strategy is a plan to achieve business objectives using digital means, using insight derived from information around us. The strategy is what keeps us on track. Each time we consider a new initiative, we can ask: is it on strategy?

Pusher has developed digital strategies for top Australian and Global brands including Panadol, Nature’s Own, Cenovis, and Wonder White, and developed portfolio level strategies for holding groups including Ardent Leisure (Dreamworld, AMF Bowling, Goodlife Health Clubs, D’albora Marina’s, Kingpin and M9 laser skirmish), GlaxoSmithKline (Panadol, Childrens Panadol, Panadol Cold and Flu), and SnackBrands (Samboy, Cheezels, Kettle Chips, Thins).

As a digital strategy agency our services include:

  • Business wide digital strategy development
  • Communications planning
  • Digital marketing plan development
  • Strategic platform creation
  • Customer Lifecycle Management (CLM)
  • Customer Experience (CX)
  • Brand strategy
  • Audience segmentation
  • Digital Audits
  • Retention Strategies & Loyalty Programs

If you’re interested in learning more about our digital strategy process, please get in touch with us