An intro to personal analytics
If you work in digital marketing or advertising, chances are you’ve spent some time thinking about your personal brand (even if you’re just making fun of the term “personal brand”). Quantifying that brand, and putting a value on time you spend crafting the perfect tweet (or Facebook post) can be a challenge, especially if you’re just starting out. Let’s take a minute to look at our five favourite personal analytics tools, and their major benefits.
When it comes to understanding platform trends, audiences and the intricacies of a particular channel, personal analytics can be invaluable (and it’s great to know how important you are on the internet).
First up is SumAll. This tool is actually capable of very broad data gathering, plugging into many channels including, Instagram, Twitter, Tumblr, WordPress, Blogger, Google +, Shopify and ebay (among others). As a platform for personal analytics, it allows you to place your channels in perspective, comparing them for their value, reach and engagement.
Twitter’s analytics used to be limited to brands (or people) spending money on advertising, but recently became publicly available. These analytics give you a 30 day insight into your mentions, follows and unfollows – as well as providing insights into best performing content.
Obviously, this one only works for twitter, but can give you some great top level insights into how your twitter is performing. It’s also a great alternative to tools like Sayonara, if you’re wondering who is unfollowing you (and why).
Check out Twitter Analytics here.
Another single-channel-platform, Iconosquare is focused on Instagram, and is a great tool as you start to explore social analytics. Formally known as Statigram, Iconosquare have beefed up their offering, giving users insight into community spread, time online, engagement and content performance
Check yourself out on Iconsquare.
Klout is a little bit of odd-one-out here, but you’ve probably heard of it already. Instead of offering statistical insight, Klout generates a number that can seem a little arbitrary. This number is generated after you input any of your channels (such as LinkedIn, Twitter, Facebook or Instagram), and tracks you against the community, and people who talk about similar content to you.
Klout is a good barometer for personal data – have a look at your numbers here.
Wolfram Alpha Facebook Report
Finally, we’ve got Wolfram Alpha. Built upon the internet’s best calculator, Wolfram Alpha’s Facebook Report is probably the platform most focused on raw piles of data that we’ve mentioned here. Wolfram Alpha provides an in depth report of you and your friends, as well as looking at the content you create (and what it looks like from a big data perspective).
This report can be the most surprising, and answers questions you’ve probably asked about client’s audiences, but not about your friends; How many are single? How old are they? How many likes DID that amazing cat photo get? Where do all my friends live?
Maybe you aren’t asking those questions, but with Wolfram Alpha, you can have the answers. Check it out here.