Projects

Adopt an Aussie

Adopt an Aussie

A Start in Life is an Australian charity that has been providing underprivileged children with basics like school books, clothes, school shoes, education and support. A Start in Life has been doing this for over 85 years. Pusher was able to help in the development of their ‘Adopt an Aussie’ campaign and also created a 30 second TV commercial starring a very focused young actress.

In the early hours of a noisy school day, her role involved starring down the lens of one very big camera for a very tense 30 second shot. Filming on location at Bondi Primary School the scene was brought to life with the help of the schools existing desks and props, along with a rang of our developer Raymond’s kids toys, drawings and artistic masterpieces (thanks Ray). A brilliant performance by all. Special thanks to Jungle Boys for the production, and Luke Eve (who we’ve now had the pleasure of working with on spots involving Japanese pizza shops, ‘trained’ pit-bulls, primary school kids, and let’s not forget the coffee cups banking commercial!).

Master Luke. The spot’s been on Foxtel for a few weeks now and hundreds of donations to the charity have helped many more Aussie kids. There’s also a 30 second info-graphic on air to support our School Girl TVC. It’s more of a statistics based educational animated piece. You’d be very surprised, and concerned about the number of Australian children currently living in poverty. This is 2010, Australia. Who would think the number could be so high? If you want to help, why not
Adopt an Aussie and change a life today?