About Facebook Deals
We have been researching Facebook Deals for a few clients. So we thought we’d put that research out here on our blog. If you haven’t read about Deals – it is the new add on to Facebook Places. It allows businesses to easily create offers to customers for Checking in to their Business. Here’s why Deals are cool: As a user, when you claim a deal, it shows up on your feed, so will spread the word to your friends, with more incentive to get involved than just seeing you checked in.
As a business you can offer a range of Deals 1) individual deals for a discount, free merchandise or other reward 2) friend deals where you and your friends claim an offer together (between 2 and 8 friends) 3) loyalty deals for being a frequent visitor to a place (between 2 and 20 check ins) 4) charity deals where businesses pledge to donate to a cause when you check in.
I can see loyaltly cards replacing my coffee shop punch card, and friend deals could be great for restaurants with larger checkins. (ie groups of 6 or more). Some US businesses that have Deals lined up already include:
- 24 Hour Fitness: Donating $1 to Kaboom to support children’s health for everyone who checks in to its fitness clubs.
- Alamo Drafthouse Cinema: Hosting a free screening for whichever of their movie theaters gets the most check-ins, as well as giving free souvenir Facebook Places pint glass just for showing that you’ve claimed the deal.
- American Eagle Outfitters: Offering 20 percent off.
- Chipotle: Giving its Facebook guests two entrees for the price of one.
- Gap: Giving blue jeans to the first 10,000 customers to claim their deal.
- Golden State Warriors: Inviting those who check in to an exclusive event with a basketball player on the NBA team from Oakland, Calif.
- Harrah’s: Offering a complimentary nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts.
- H&M: Offering 20 percent off.
- JCPenney: Giving $10 off any $50 purchase.
- Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio.
- Macy’s: Offering 20 percent off select merchandise.
- McDonald’s: Giving $1 per customer to the Ronald McDonald House Charities.
- North Face: Donating $1 to the National Park Foundation for every person who checks in at a North Face store or National Park.
- The Palms: Upgrading your room or extending your weekend at the hotel another night–on the house.
- REI: Donating $1 to a local conservation non-profit when you visit its stores.
- San Francisco 49ers: Giving to the first 200 fans who check in the opportunity to buy tickets to a subsequent football game for just (you guessed it) $49.
- Starbucks: Donating $1 per guest to Conservation International.
- TAO and LAVO: Adding you and a friend to an upcoming guest list at one of the nightclubs for checking in.
- Texas Tech: Giving away 100 pairs of tickets.
- University of California at Berkeley: Letting football fans who check in form the human tunnel through which the players run.
- University of Nebraska: Inviting attendees to a meet-and-greet with a Husker living legend