The 6th Annual International World Pillow Fight Day has been a great success seeing hundreds of contestants taking part in the battles at Circular Quay in Sydney this April. The campaign promoting Nature's Own new Complete Sleep range was headed by female World Champion boxer, Lauryn Eagle (who also models in her spare time) and hosted by Triple M's Gus Worland and The Grill Team. Check out Lauryn in some pillow fighting action or head to Nature's Own on Facebook to find more great pics from the day.

Panadol Rapid has launched the Choose Yes Movement inviting participants to upload a photo of their very own 'yes moment'; a moment when they have chosen to fight pain in order to say 'yes' to being social. The campaign features National outdoor and print, digital outdoor, social and online display and an online 'YES' image montage where users upload their photos for a chance to win '365 days of Yes Moments'.

Nature's Own are one of the largest vitamin brands in Australia and have been working with Pusher to deliver projects for Facebook, YouTube, and for their professional Naturopath network. We have now launched the new Nature's Own website. It features a new medical health library, easy-to-read articles to support onsite information on the brands range of 180 different products, and an innovative 'I Feel, I Want' navigation tool to take you directly to information based on your symptoms.