SXSW is the premier global creative conference of the year and comprises of three individual festivals: music, film and (quite obviously our favourite!), interactive. For close to two weeks the city of Austin, Texas, is completely taken over by the conference attracting close to 20,000 attendees for the interactive festival alone. Every hour of every day in conference halls across the city attendees are given a choice of literally 50+ presentations by industry leaders, entrepreneurs, inventors and experts leading and pioneering the World of digital. Then, as the Texan sun sets, the city becomes one big like minded party.

This year Pusher is touring the event in a 33-foot custom motor-home, our very own Pusher HQ USA parked right up next to Google Village. We’ll keep y’all updated daily with conference highlights through our blog, or check out our daily column in B&T Magazine. Need to know sooner? Follow us at @pusher_sydney for real time SXSW 2012 updates.

Lorna Jane assigned Pusher with their social media account just a few short months ago and we've already been scoring great results on the Facebook treadmill.  To help push their numbers of fit female Facebook fans upwards towards 250,000, in the latest campaign we've began celebrating 2012 as 'The Year of You’ by launching a new campaign micro-site and Facebook application that makes movies out of users’ Facebook content by pulling personalised photos and comments into a motivational cross-training video.

Get your trainers on and head to 'The Year of You' video app on the Lorna Jane Facebook page now to create your own personalised video, or read more about it and all the other Facebook video apps making headlines on All Facebook.

General Pants Co and Pusher have launched some new features for their Facebook brand page including a custom Facebook welcome tab and a 'Just Landed' app that automatically pulls-in the latest edit of mens and womens fashion from the General Pants Co online store as items arrive in their stores across Australia. Facebook fans who visit the brands page and click 'like' to join the community can also 'Win the Most Wanted' items of the week by answering a weekly quiz question. The page has now grown to over 50,000 fans with more Facebook fun soon to follow including a 'Show us what you're wearing to the Big Day Out' competition.